{"id":34,"date":"2018-09-24T07:44:28","date_gmt":"2018-09-24T07:44:28","guid":{"rendered":"http:\/\/accessibletown.gg\/?page_id=34"},"modified":"2019-10-04T18:25:09","modified_gmt":"2019-10-04T17:25:09","slug":"purple-tuesday","status":"publish","type":"page","link":"https:\/\/matter.gg\/accessible-town-2018\/purple-tuesday\/","title":{"rendered":"Purple Tuesday"},"content":{"rendered":"

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Purple Tuesday<\/a> was the UK\u2019s and Guernsey’s first accessible shopping day, established to recognise the importance and needs of disabled consumers and promote inclusive shopping.<\/span><\/p>\n<\/div>

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Introducing Purple Tuesday in Guernsey<\/h2><\/div>

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The 1st Purple Tuesday took place on Tuesday 13th November 2018 and was one of the initiatives of the larger \u2018Accessible Town\u2019 project which focuses on improving accessibility, in its widest context in Guernsey. \u00a0In 2019 the day will be celebrated on Tuesday 12th November 2019. By increasing accessibility and the disability confidence of businesses we will encourage more of our 13,000 disabled islanders and 4,000+ carers to shop, eat out and take an active part in our community.<\/p>\n

Purple Tuesday wasn\u2019t just a one-day shopping event. The aim of the day is to increase awareness of the value and needs of disabled consumers and encourage sustainable changes in business practices that improve customer experience over the long term. For retailers, this will result in the opening up of their products and services to the widest customer base possible (and access to the Purple Pound estimated to be worth over \u00a3249m locally)<\/p>\n

The Purple Tuesday document below provided some suggestions about approaches and activities that retailers could undertake as part of the day but also is a good reference point for future activities.<\/p>\n<\/div><\/div><\/div>

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What Purple Tuesday isn\u2019t<\/h2><\/div>
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Nearly one in every five people in the UK has a disability or impairment, and over half of households have a connection to someone with a disability. Their collective spending power \u2013 the Purple Pound \u2013 is worth \u00a3249 billion to the UK economy.<\/p>\n

However, this potential is not being fully realised. There are still real (and perceived) barriers that make it harder for disabled people to find work, spend money online and in store, and enjoy a drink or meal out.<\/p>\n

The aim of Purple Tuesday is to make customer-facing businesses more aware of these opportunities and challenges and inspire them to make changes to improve the disabled customer experience over the long term.<\/p>\n<\/div><\/div><\/div>

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Visit Purple Tuesdays Website<\/span><\/a><\/div><\/div><\/div>
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If you want to go a bit further … (Great!)<\/h2><\/div>
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If you want to go further, here are some more suggestions:<\/p>\n