{"id":34,"date":"2018-09-24T07:44:28","date_gmt":"2018-09-24T07:44:28","guid":{"rendered":"http:\/\/accessibletown.gg\/?page_id=34"},"modified":"2020-10-05T13:01:55","modified_gmt":"2020-10-05T12:01:55","slug":"purple-tuesday","status":"publish","type":"page","link":"https:\/\/matter.gg\/purple-tuesday-2020\/purple-tuesday\/","title":{"rendered":"Purple Tuesday"},"content":{"rendered":"

Introducing Purple Tuesday in Guernsey<\/h1><\/div>
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#PurpleTuesdayGsy<\/h2>\n<\/div>
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Purple Tuesday is an international call to action to celebrate the purple pound \u2013 the spending power of disabled people and their families<\/p>\n<\/div>

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Purple Tuesday will be celebrated on <\/span> Tuesday 3rd November 2020<\/span><\/span> .<\/span><\/h1><\/div>
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By increasing accessibility and the disability confidence of businesses we will encourage more of our 13,000 disabled islanders and 4,000+ carers to shop, eat out and take an active part in our community.<\/h3>\n<\/div>
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The 1st Purple Tuesday took place on Tuesday 13th November 2018 and was one of the initiatives of the larger \u2018Accessible Town\u2019 project which focuses on improving accessibility, in its widest context in Guernsey.<\/p>\n

Purple Tuesday wasn\u2019t just a one-day shopping event. The aim of the day is to increase awareness of the value and needs of disabled consumers and encourage sustainable changes in business practices that improve customer experience over the long term. For retailers, this will result in the opening up of their products and services to the widest customer base possible (and access to the Purple Pound estimated to be worth over \u00a3249m locally)<\/p>\n

The Purple Tuesday document below provided some suggestions about approaches and activities that retailers could undertake as part of the day but also is a good reference point for future activities.<\/p>\n<\/div>

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<\/span> The Aim<\/span><\/span> <\/span><\/h1><\/div>

There are still real (and perceived) barriers that make it harder for disabled people to find work, spend money online and in store, and enjoy a drink or meal out.<\/p>\n

The aim of Purple Tuesday is to make customer-facing businesses more aware of these opportunities and challenges and inspire them to make changes to improve the disabled customer experience over the long term.<\/p>\n<\/div>

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<\/span> If you want to go a bit further\u2026<\/span><\/span> <\/span><\/h1><\/div>
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If you want to go further, here are some more suggestions:<\/h3>\n<\/div>
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