Purple Tuesday Top Tips breakfast – 8:45am
November 2, 2021 at 8:30 am - 10:30 am
Join us at Digital Greenhouse for Purple Tuesday top tips on “improving the customer experience for disabled people”
What is Purple Tuesday?
Purple Tuesday 2021 is a change programme for organisations of all sizes from all sectors to get involved in, with the common goal of improving the customer experience for disabled people 365 days a year.
What is the Purple Pound?
In the UK alone, the #PurplePound – the spending power of disabled people and their families – is worth a staggering £274 billion – that’s £274 million in Guernsey. It is estimated to be rising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market. This is not only a huge frustration for disabled people, but is also a huge missed opportunity for organisations who could be benefiting both socially and commercially by accessing the disability market.
What can local businesses do?
#PurpleTuesday is about creating a step change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible. Participating organisations will make public commitments (a minimum of one new activity or initiative) to ensure sustainable changes are made. For organisations, this will result in the opening up of products and services to the disability market.
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