What is Purple Tuesday?<\/strong><\/p>\n Purple Tuesday 2021 is a change programme for organisations of all sizes from all sectors to get involved in, with the common goal of improving the customer experience for disabled people 365 days a year.<\/p>\n What is the Purple Pound?<\/strong><\/p>\n In the UK alone, the #PurplePound \u2013 the spending power of disabled people and their families \u2013 is worth a staggering \u00a3274 billion \u2013 that\u2019s \u00a3274 million in Guernsey. It is estimated to be rising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market. This is not only a huge frustration for disabled people, but is also a huge missed opportunity for organisations who could be benefiting both socially and commercially by accessing the disability market.<\/p>\n