What’s it all about?
Purple Tuesday is a change programme for organisations of all sizes from all sectors to get involved in, with the common goal of improving the customer experience for disabled people 365 days a year.
In the UK the #PurplePound – the spending power of disabled people and their families – is worth a staggering £274 billion and is estimated to be rising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market. In Guernsey thats £274 million! This is not only a huge frustration for disabled people, but is also a huge missed opportunity for organisations who could be benefiting both socially and commercially by accessing the disability market.
#PurpleTuesday is about creating a step change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible. Participating organisations will make public commitments (a minimum of one new activity or initiative) to ensure sustainable changes are made. For organisations, this will result in the opening up of products and services to the disability market.
Get Involved
You can get involved in a number of ways:
Make a Commitment
Online Accessibility Audit
Identify where you can make improvements to your website to improve online accessibility with an online audit
Complete a site Access Audit
To identify where you can make accessibility improvements to your physical space
Customer Service Training
For your staff through face-to-face and online delivery, to support your staff to confidently communicate with disabled people, without fear of unintentionally causing offence.
Recognise Hidden Disabilities
Implement the Hidden Disability Sunflower Lanyard Scheme to make it easier for employees to know when they are supporting a customer with disabilities.
