What’s it all about?
Purple Tuesday is a change programme for organisations of all sizes from all sectors to get involved in, with the common goal of improving the customer experience for disabled people 365 days a year.
In the UK the #PurplePound – the spending power of disabled people and their families – is worth a staggering £274 billion and is estimated to be rising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market. In Guernsey thats £274 million! This is not only a huge frustration for disabled people, but is also a huge missed opportunity for organisations who could be benefiting both socially and commercially by accessing the disability market.
#PurpleTuesday is about creating a step change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible. Participating organisations will make public commitments (a minimum of one new activity or initiative) to ensure sustainable changes are made. For organisations, this will result in the opening up of products and services to the disability market.
Get Involved
You can get involved in a number of ways:
Register to get involved through the UK website Purple Tuesday
Attend one of our training events
Attend our leadership panel lunch at Chamber of Commerce
Come along Tuesday 2nd November to our Purple Tuesday breakfast at Digital Greenhouse
Share our social media statistics and tips via Facebook, Twitter, LinkedIn
Celebrate with one of our activities