Improving the Customer Experience for disabled people

2nd November 2021

We will offer awareness raising and training sessions on: Customer Service tips (including the Hidden Disability lanyard scheme), Web Accessibility and Site Accessibility.

View Events

What’s it all about?

Purple Tuesday is a change programme for organisations of all sizes from all sectors to get involved in, with the common goal of improving the customer experience for disabled people 365 days a year.

In the UK the #PurplePound – the spending power of disabled people and their families – is worth a staggering £274 billion and is estimated to be rising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market. In Guernsey thats £274 million!  This is not only a huge frustration for disabled people, but is also a huge missed opportunity for organisations who could be benefiting both socially and commercially by accessing the disability market.

#PurpleTuesday is about creating a step change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible. Participating organisations will make public commitments (a minimum of one new activity or initiative) to ensure sustainable changes are made. For organisations, this will result in the opening up of products and services to the disability market.

The consumer spending power of disabled people and their families worth £274 million in Guernsey (£274billion in the UK)

Less than 10% of businesses have a targeted plan to access this disability market.

The Purple Pound is rising by an average of 14% per annum.

The consumer spending power of disabled people and their families worth £274 billion

Less than 10% of businesses have a targeted plan to access this disability market.

The Purple Pound is rising by an average of 14% per annum.

Our Events

Breakfast Session
Leadership Panel

Get Involved

You can get involved in a number of ways:

Make a Commitment

Online Accessibility Audit

Identify where you can make improvements to your website to improve online accessibility with an online audit

Complete a site Access Audit

To identify where you can make accessibility improvements to your physical space

Customer Service Training

For your staff through face-to-face and online delivery, to support your staff to confidently communicate with disabled people, without fear of unintentionally causing offence.

Recognise Hidden Disabilities

Implement the Hidden Disability Sunflower Lanyard Scheme to make it easier for employees to know when they are supporting a customer with disabilities.

Guides

We will offer awareness raising and training sessions on: Customer Service tips (including the Hidden Disability lanyard scheme), Web Accessibility and Site Accessibility. Check out our events and register for the free Purple Tuesday resources via the UK Purple Tuesday website

Free Customer Services Resources

Web Accessibility Guide

Free Site Accessibility

Our Partners

States of Guernsey