Purple Tuesday is an international call to action to celebrate the purple pound – the spending power of disabled people and their families
Purple Tuesday is celebrated on the 1st Tuesday in November .
By increasing accessibility and the disability confidence of businesses we will encourage more of our 13,000 disabled islanders and 4,000+ carers to shop, eat out and take an active part in our community.
The 1st Purple Tuesday took place on Tuesday 13th November 2018 and was one of the initiatives of the larger ‘Accessible Town’ project which focuses on improving accessibility, in its widest context in Guernsey.
Purple Tuesday wasn’t just a one-day shopping event. The aim of the day is to increase awareness of the value and needs of disabled consumers and encourage sustainable changes in business practices that improve customer experience over the long term. For retailers, this will result in the opening up of their products and services to the widest customer base possible (and access to the Purple Pound estimated to be worth over £249m locally)
The Purple Tuesday document below provided some suggestions about approaches and activities that retailers could undertake as part of the day but also is a good reference point for future activities.
The Aim
There are still real (and perceived) barriers that make it harder for disabled people to find work, spend money online and in store, and enjoy a drink or meal out.
The aim of Purple Tuesday is to make customer-facing businesses more aware of these opportunities and challenges and inspire them to make changes to improve the disabled customer experience over the long term.
