The 1st Purple Tuesday took place on Tuesday 13th November 2018 and was one of the initiatives of the larger ‘Accessible Town’ project which focuses on improving accessibility, in its widest context in Guernsey. In 2019 the day will be celebrated on Tuesday 12th November 2019. By increasing accessibility and the disability confidence of businesses we will encourage more of our 13,000 disabled islanders and 4,000+ carers to shop, eat out and take an active part in our community.
Purple Tuesday wasn’t just a one-day shopping event. The aim of the day is to increase awareness of the value and needs of disabled consumers and encourage sustainable changes in business practices that improve customer experience over the long term. For retailers, this will result in the opening up of their products and services to the widest customer base possible (and access to the Purple Pound estimated to be worth over £249m locally)
The Purple Tuesday document below provided some suggestions about approaches and activities that retailers could undertake as part of the day but also is a good reference point for future activities.